An EXIT and an Acquisition all in one! Medsphere acquires Marketware

Salt Lake City, UT, Jan. 25, 2021 (GLOBE NEWSWIRE) — Medsphere Systems Corporation today announced the acquisition of Marketware, Inc., a leading developer of robust software tools focused on managing healthcare relationships and analyzing a wide variety of data to augment existing competitive advantage. The Marketware suite supports hospitals and health systems as they face the numerous challenges that accompany energetic growth.

Marketware’s Physician Strategy Suite includes a physician relationship management platform that combines provider profiles, business intelligence, and project management in support of provider outreach and relationship development. The Suite’s physician referral analytics use EHR and claims data to identify patient pipelines that are poised for growth, while healthcare analytics evaluate the strength of a physician’s referral base and identify connections both inside and outside their network. Marketware’s web-based platform also supports physician recruitment and onboarding efforts to help source, qualify, and retain the best providers.

Source url: GlobeNewswire