Jan 04, 2007

AdOn Network Offers Advertiser Retargeting Option

Phoenix, AZ

Advertiser Retargeting provides advertisers with additional opportunities to communicate to their potential customers

AdOn Network, a leader in providing innovative keyword-targeted advertising solutions for advertisers and publishers, today announced the release of the Advertiser Retargeting feature which provides advertisers the opportunity to communicate to their customers after the customer has visited their Website.

The Advertiser Retargeting feature allows advertisers to target customers who have visited their Website and subsequently display a Pop-Under ad to them when they visit another site within AdOn Network.

In order to enable the Retargeting feature, advertisers place an AdOn Network tracking pixel on their Website. When a potential customer visits their Website, the tracking technology identifies that customer and tracks their browsing activity within AdOn Network. In order to maximize the effectiveness of the retargeted ads, advertisers have the option of customizing the frequency at which their ads will be displayed to the customer.

"Advertiser Retargeting benefits advertisers by creating additional opportunities for them to communicate with customers that have already indicated an interest in their product or service," said Chad Little, CEO of AdOn Network. "As a result, Retargeting increases brand recognition and ultimately improves conversions."

The Advertiser Retargeting option is a significant addition to AdOn Network's robust campaign customization features which include:

• Behavioral Targeting
• Contextual Targeting
• Advertiser Retargeting
• Frequency Capping
• Geo-Targeting
• Start and End Dates
• Day-Parting
• Daily, Monthly and Overall Spending Caps

About AdOn Network
AdOn Network is a leader in providing innovative keyword-targeted advertising solutions for advertisers and publishers, delivering over 5.5 billion searches and 155 million unique users per month. AdOn Network offers site-specific ROI tracking along with behavioral and contextual targeting to equip advertisers with a distinctive set of performance-based tools to maximize their revenues. AdOn Network also features turnkey ASP solutions for Publishers which enable them to create, manage and distribute their own advertiser accounts. Founded in 1999, AdOn Network is a venture-backed company, based in Phoenix, Arizona. For more information, visit www.AdOnNetwork.com.